Kennon Holton-Tran
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Streaming Service Loyalty Dashboard
  • Overview
  • Loyalty Drivers
  • Cancellation Behavior
  • Data Notes

Valid Responses

37

Mean Loyalty Index

3.89

High Cancellation Risk

38%

Cancelled Last Year

16%

NPS Category Breakdown
Cancellation Risk Breakdown
Average Ratings for Loyalty Statements
Loyalty Index by Cancellation History
Cancellation Risk by Past Cancellation
Cancellation Likelihood Distribution

This dashboard uses survey data from the Streaming Service Loyalty research project. The purpose of the dashboard is to summarize loyalty, recommendation behavior, and cancellation risk among streaming service consumers.

The dashboard focuses on key indicators such as loyalty index, NPS category, cancellation risk, and whether respondents canceled a streaming service within the past year.

Because the survey sample is small, the results should be interpreted as exploratory rather than representative of the entire streaming market.