Professional Summary
I am a Business Administration student with an E-Business emphasis at California State Polytechnic University, Pomona. My interests sit at the intersection of strategy, analytics, technology, and digital business.
My career goal is to move into a strategic leadership role where I can help define a company’s vision, organize the structure needed to support that vision, and use data to guide better business decisions.
Career Objective
I am interested in roles that combine business strategy, analytics, digital marketing, and technology. Long term, I want to work in a leadership role where I can help organizations improve systems, make better decisions, and connect big-picture goals to practical execution.
Core Skills
- Business analytics
- Digital marketing
- Google Analytics 4
- R and Quarto
- Data visualization
- Dashboard development
- Strategic planning
- Technology and product thinking
- Professional communication
- Project organization
Technical Tools
- Quarto
- R
- GitHub Pages
- Google Analytics 4
- Google Ads
- Tableau
- Power BI
- Looker Studio
- BigQuery
Education
California State Polytechnic University, Pomona
Business Administration, E-Business
Minor: Marketing Management
Portfolio Highlights
Marketing Analytics Dashboard
I built a Quarto dashboard that summarizes marketing campaign performance using impressions, clicks, conversions, click-through rate, conversion rate, and cost per conversion.
Google Analytics 4
I completed the Google Analytics Certification in 2026 and built a portfolio page explaining how GA4 supports digital measurement, marketing analysis, and business decision-making.
Projects
My projects page includes work connected to streaming service loyalty, Google Analytics, dashboard development, entrepreneurship, and career branding.
Revealjs Presentation
I created a Revealjs presentation using Quarto to summarize my portfolio, technical skills, business skills, and career direction.
Professional Strengths
My strengths are strongest when I can connect ideas, organize messy information, and turn broad goals into a clearer plan. I like work that requires both strategic thinking and practical follow-through.
I am especially interested in work where data, systems, and people all matter. I want to help teams make smarter decisions, communicate more clearly, and build better structures around their goals.